Meta A/B Testing

Running ads on Facebook and Instagram without testing is like gambling with your budget, you might get lucky once, but you won’t scale profitably. Meta A/B Testing takes the guesswork out by showing you exactly which creatives, audiences, and strategies drive results. At Nord Media, we’ve managed millions in ad spend and know firsthand that the brands that win aren’t the ones guessing, they’re the ones testing, learning, and compounding insights into sustained growth.

Nord Media — Built by a Real Operator

I started Nord Media after years of scaling DTC brands from the inside—owning the outcomes, fixing what was broken, and building what actually worked.

Most agencies chase ROAS and call it a win. I care about real business results—profitable growth, better customer acquisition, and revenue that compounds over time.

If you're serious about scaling and tired of the guesswork, you're exactly who I built this for.

Kody Nordquist – Founder of Nord Media™
Kody Nordquist – Founder of Nord Media™

From strategy and creative to paid ads and performance growth, we drive real business results.

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Every strategy is engineered to maximize your return on ad spend—from scroll-stopping creative to precise targeting and full-funnel optimization. We don’t just run ads. We build momentum.

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$10K
$20K
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Growth that compounds. With smarter spend allocation, creative testing, and platform-specific execution, our clients see steady and scalable revenue growth.

Proof over Promises

Every case here started with the same question: how do we create a foundation that supports growth and allows us to be profitable at scale?

The answer: creative that grabs attention and strategy that builds momentum. We turn your spend into profitable growth using proven systems built on over $200M in ad-spend we’ve managed.

$13M

Increase in Annual Revenue

32%

Increase in Profitability

119%

YoY Growth Achieved

$249K

Increase in Monthly Revenue

73%

Increase in Profitability

950%

YoY Growth Achieved

$146K

Increase in Monthly Revenue

19%

Increase in Profitability

35%

YoY Growth Achieved

The Team Behind 7 and 8 figure DTC Growth
Nord Media is a performance-driven media buying agency that helps brands stop guessing and start scaling with purpose. We turn insights into real growth with strategy and systems that are proven, creative that converts, and a foundation built to support scale.

Trusted By The Best In The Industry

Angela Swanson
Life Harmony Energies

It’s not easy finding an agency who treats you like a partner rather than a paycheck. Nord Media has been one of our most successful partnerships for the past two years. We’ve seen impressive growth working with them and consider them part of the Life Harmony Energies family.

Marty Grosjean
BioPower Pet & EMF Harmony

We have been working with Kody and team for over two years now and are very happy with the relationship. We have seen steady improvement in our performance on Google and Meta, and I feel confident we are performing at an optimal level on both at this point. They work with us on several brands, and they have done well learning the finer points of and figuring out appropriate strategies for each of them.

Paul Brillinger
Ouisi

Working with Nord Media—particularly Kody —has been a standout experience for OuiSi. Kody consistently brings not only deep media expertise but also a level of responsiveness, kindness and understanding that’s hard to find in agency partners.

Ryan Harvey
Barebones Brooth

Kody and the entire team at Nord Media have been nothing short of amazing. Having jumped around from agency to agency for years, we finally found a team that not only gets it, they consistently deliver results.

We Use Strategies and Systems that Produce Consistent Results.

We’ve helped 100+ brands—from early-stage DTC startups to global brands—scale smarter, grow faster and get profitable. Whether your goal rapid growth, consistency at scale or just to be profitable again, we've built systems and strategies to achieve that for hundreds of brands over the years. The results? You get reliable and consistent growth without sacrificing your profitability.

$230M+
Managed Ad-Spend for Brands
$700M+
Revenue Generated for Brands
4.18x
Average ROAS on Spend Managed
105%
(Average Growth For our Brands in the first year)
$6K
$10K
$20K
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$30K

Growth that compounds. With smarter spend allocation, creative testing, and platform-specific execution, our clients see steady and scalable revenue growth.

• Before Nord
• After Nord

Overview of the newsletter

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Express ideas like a human, not a machine.

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Build your
model block by block.

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Express ideas like a human, not a machine.

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Our Services

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Facebook & Instagram Ads

We build and scale high-performing Meta campaigns that convert—rooted in sharp creative and constant testing.

Google Ads

From YouTube to Search, we engineer full-funnel campaigns that capture intent and drive predictable results.

Creative & Growth Strategy

We don’t just make ads—we make them work. Data-backed creative meets strategic scaling for real revenue lifts.

Lead Gen / Service Industries

We help service-based businesses grow through performance media, funnel strategy, and ROI-focused execution.

Services

What We Do. Why It Works.

Facebook & Instagram Ads

We don’t just run ads—we build Meta campaigns that convert, scale, and stay efficient. It starts with smart targeting, sharp creative, and constant iteration to stay ahead of the algorithm and the competition.

Google Ads

From YouTube to Search, we build full-funnel campaigns that meet buyers with intent and guide them to action. Everything we do is tracked, tested, and tied to revenue.

Creative & Growth Strategy

Performance starts with perspective. We bring the creative ideas, data-driven strategy, and testing discipline that turns good campaigns into profitable ones.

Lead Gen / Service Industries

We apply the same growth systems to service businesses, driving high-intent leads through paid media, funnels backed by strategy, and ROI-focused execution.

Book a Call

Get a free account audit. We’ll dig into what’s working, what’s not, and where the biggest growth opportunities are hiding. If it makes sense to work together, we’ll build a plan and get to work turning your ad spend into real growth

Frequently asked questions

What Is Meta A/B Testing?

Meta A/B Testing (or Meta Experiments) is a controlled way of comparing two or more versions of ads, audiences, or campaign structures to determine which performs better. Unlike random testing, Meta’s platform ensures statistically valid results by splitting audiences evenly and eliminating overlap.

Instead of relying on assumptions or copying competitors, A/B testing helps you identify what truly drives your business's performance, whether that’s a new creative angle, a refined audience segment, or a different bidding strategy. At Nord Media, we use this approach to uncover repeatable strategies that fuel long-term growth.

What Does Meta A/B Testing Do For Your Campaigns?

Meta A/B Testing is not just about switching headlines or images; it’s about building a learning system. At Nord Media, we design experiments that test across every layer of your funnel:

Ad Creative Testing
: Which visuals, videos, and copy drive higher click-through and conversion rates.

Audience Testing: Evaluating lookalikes, custom audiences, and interest groups to find high-intent segments.Placement Testing: Comparing performance across Stories, Reels, Feeds, and Messenger.

Bidding & Budget Testing: Testing automated vs. manual bidding, budget caps, and scaling strategies.

Funnel Testing: Determining how different offers, landing pages, or retargeting flows impact CPA and ROAS.

Our role is to structure these tests, analyze the data, and provide clear next steps that turn insights into profitable campaigns.

What Is The Nord Media Advantage?

At Nord Media, Meta A/B Testing isn’t just an occasional tool; it’s the foundation of profitable, scalable growth. Our approach goes beyond vanity metrics to align every test with your revenue goals and customer journey.

Full-Funnel Systems
Every test is strategically designed to tie into your broader sales funnel. From cold prospecting to retargeting high-intent buyers, our experiments ensure that insights are actionable across the entire customer lifecycle.

Creative That Converts
We don’t build ads to look pretty, we build them to sell. By focusing on scroll-stopping visuals and conversion-focused messaging, we design creative that not only wins attention but also drives purchases.

Efficient Targeting
Ad dollars should never be wasted. Through structured testing, we allocate spend toward the highest-performing audiences and placements, ensuring that every dollar works harder for your brand.

Agile Optimization
Markets shift, algorithms evolve, and consumer behavior changes. That’s why our A/B testing process is ongoing, not one-and-done. We continuously test, analyze, and refine campaigns to keep performance sharp and growth predictable.

Profit-First Approach
Testing only matters if it improves the bottom line. Every insight we deliver is directly tied to profitability, lowering acquisition costs, increasing lifetime value, and driving sustainable growth.

How Much Budget Should I Allocate To A/B Testing?

A rule of thumb is to dedicate 10–20% of your monthly ad budget to structured tests. Enough spend must flow into each test group to produce statistically significant results, but not so much that it disrupts your core campaigns.

Can Small Businesses Use Meta A/B Testing?

Yes. While larger budgets generate faster results, even small businesses benefit from structured testing. Running smaller tests, like creative variations, can help identify winners and reduce wasted spend.

What Is The Difference Between Meta A/B Testing And Split Testing?

They are essentially the same. “Split testing” is the broader term, while “Meta A/B Testing” refers to Meta’s official platform feature. Both compare two or more ad variations under controlled conditions.

How Do I Know When A Test Is Statistically Significant?

Meta’s tool provides significance results automatically. Generally, you should aim for at least 95% confidence before declaring a winner. Running tests too short or with too little budget can lead to unreliable results.

What Are Benefits Of Partnering With Nord Media For Meta A/B Testing?

Running ads without structured testing is like flying blind; you spend, but you don’t learn. Partnering with Nord Media ensures your campaigns evolve intelligently with every dollar invested.

Deep Platform Knowledge
We monitor Meta’s latest updates, ensuring your tests align with the platform’s algorithms and best practices.

Data-Driven Decisions
Every test is designed to produce statistically valid results, giving you confidence in where to allocate budget.

Smarter Scaling

Testing identifies winning ads faster, reducing wasted spend and enabling more efficient scaling.

Lower Acquisition Costs

By refining creative and targeting, we cut customer acquisition costs while maintaining performance.

Clear Reporting
We translate testing data into actionable insights, not just numbers, so you know exactly what’s working.

What Meta A/B Testing Solutions Are Offered By Nord Media?

In the fast-paced world of digital advertising, creative fatigue, audience saturation, and rising CPCs can derail campaigns. Meta A/B Testing is the antidote, ensuring your brand stays agile and ahead of competitors.

Creative Testing At Scale
We test multiple creative variations simultaneously, identifying the visuals and copy that resonate with your audience. With structured testing, you’re not guessing; you’re building a library of proven, performance-driven creative.

Audience & Targeting Experiments
We evaluate custom audiences, retargeting pools, and lookalikes to pinpoint where your highest-value customers are hiding. By narrowing focus to what works, we eliminate wasted impressions.

Placement & Format Optimization
Stories, Reels, and Feeds all perform differently. We test placements to find the most cost-effective mix while adapting creative to match user behavior in each format.

Bidding & Budget Allocation
Through controlled experiments, we identify whether Target CPA, Target ROAS, or manual bidding works best for your account. This ensures your budget is allocated to the strategies that yield the highest returns.

Full-Funnel Testing
Testing doesn’t stop at the ad; it extends into the landing page, offer, and checkout process. We run funnel-wide tests to improve conversion rates, reduce drop-offs, and increase lifetime value (LTV).

What Additional Performance Services Does Nord Media Offer?

Meta A/B Testing is just one part of a complete performance strategy. At Nord Media, we also provide:

Strategic Audits & Growth Planning
: Comprehensive audits of your ad account, funnels, and creative.

Creative Collaboration: Integrating with your internal team or producing assets optimized for testing.

Partner Ecosystem: Access to experts in SEO, CRO, email marketing, and web development for a holistic growth strategy.

Can I Run Multiple Meta A/B Tests At Once?

Yes, but only if they don’t overlap in variables or audiences. Running too many tests simultaneously can dilute results. A focused, sequential approach often produces cleaner insights.

How Often Should I Run A/B Tests?

Testing should be ongoing. Markets, algorithms, and consumer behaviors change constantly. Running at least one meaningful A/B test monthly optimizes campaigns and prevents stagnation.

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