How Nord boosted Bare Bones’ revenue by 700% in 7 months

The functional food market has exploded over the past few years. Protein powders, hydration mixes, and "better-for-you" snacks all fight for the same health-conscious wallet.
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Bare Bones had the product side solved. Their Instant Bone Broth had earned a cult following, and the recent launch of Elevated Drink Mixes opened up serious growth potential.
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But great products don't automatically translate to scalable customer acquisition. That gap kills more good brands than bad products ever will.

When Bare Bones connected with Nord in August 2024, their paid media strategy was essentially non-existent. Monthly ad spend hovered around a few hundred dollars with no testing framework, no systematic approach to creative, and zero confidence to increase budgets.

They needed to build a repeatable, profitable acquisition engine fast — or get buried by competitors that already have one.

While other agencies charge 2-3x more for basic campaign optimization, we built Bare Bones a complete acquisition machine designed to test, learn, and scale:

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• Designed a winning media strategy: We ran multiple bidding strategies simultaneously — Highest Volume, Bid Caps, Target ROAS — testing them head-to-head until we found the perfect balance between aggressive growth and sustainable unit economics. Every budget increase was backed by hard data from bidding tests and proven creative concepts.
• Created conversion-first creative: Every month, we shipped 6-8 strategically distinct ad concepts. The mix included founder-led content, customer testimonials, educational carousels, and repurposed organic content, all timed to product launches and seasonal demand spikes.
• Mapped campaigns across the funnel: Most brands spray and pray across one audience. We systematically conquered the entire customer journey, from introducing bone broth to skeptics to capturing high-intent buyers ready to restock.

Within seven months, Bare Bones' monthly revenue saw a 700% increase that completely transformed their business.

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It worked so well that the brand, under our recommendation, increased its ad spend by 13x. When you have an acquisition engine that turns every dollar into predictable revenue, you feed it more dollars.

Bare Bones came to Nord with killer products but no systematic growth strategy. In seven months, we fixed their acquisition and built them a competitive moat.

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Today, Bare Bones operates with a bulletproof acquisition playbook — one they can deploy confidently for every future product launch.