Why brands in high-risk categories trust Nord to help them scale

The Pack Labs’ first wins came through SEO and influencer partnerships. But as cannabis-adjacent content began to get shadowbanned across major platforms, acquisition costs skyrocketed.

Their search for answers turned into a revolving door of agencies. Each promised solutions but failed to deliver. Their Meta ad accounts were routinely shut down, leaving the company in a frustrating cycle of lost momentum and wasted dollars.

The Pack Labs needed a partner who actually understood the complexities of advertising in a high-risk category. Here’s where Nord came in.
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From the start, the Nord team focused on solving the most urgent bottleneck: getting stable ad accounts that could maintain strong approval rates. Rad Hoang, founder and Chief Morale Officer, explained, “We used to lose all of our ad accounts continuously, and we couldn’t get ads running. The creative team was kind of just pulling their hair out.”
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Beyond infrastructure, Nord became a strategic sounding board. Kody shared playbooks drawn from working with other seven- and nine-figure health and wellness brands, compressing the trial-and-error cycle into actionable steps.

With Nord’s help, The Pack Labs finally broke out of the cycle of instability.
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Rad put it simply: “I think the best part about Nord Media is their knowledge. Kody has a deep, deep intelligence not only within the ad side but also in understanding what other health and wellness brands are doing within the industry. Having that knowledge is basically saving us years of learning.”
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That expertise gave Rad and his team something they hadn’t had in years: the freedom to focus on growth instead of firefighting. Creative teams could execute campaigns without fear of sudden shutdowns. Meanwhile, leadership regained confidence that paid acquisition could once again be a dependable revenue driver.
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Equally important was the way that expertise showed up day-to-day. “Kody’s on the ball with everything. He responds in a very timely manner to any questions you have,” Rad explained. “That support, especially from the top, is vital. A lot of agencies vanish after onboarding — Kody’s not that guy.
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The Pack Labs came to Nord after burning through agencies and watching ad accounts vanish one after another. Today, they’re proof that even in high-risk, heavily regulated categories, the right team can make paid acquisition a dependable growth channel again.

Want a partner who knows how to navigate the toughest ad environments — and actually stick with you while doing it? Let’s talk.