How Nord cracked Haverhill's "impossible" scaling problem after 8 agencies failed

Haverhill was dealing with unprofitable Meta ads, but more importantly, they were facing an existential scaling crisis.
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Personalized jewelry requires patience from both algorithms and customers. People don't impulse-buy $830 birthstone rings or $2,440 horizontal birthstone rings the way they buy $30 accessories.
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After eight failed agency partnerships, they were starting to believe their business model simply couldn't work with paid acquisition. That's a dangerous place for any premium brand to find itself, especially one with serious growth ambitions.

We knew the solution wasn't more of the same tactics. Haverhill needed a fundamental rethink. So, we:
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• Diagnosed the real problem first: Eight agencies had chased Meta optimizations while ignoring the real issue: broken unit economics. We started with the fundamentals — CAC vs. LTV — then pinpointed exactly how their offer structure was tanking margins on every new customer.
• Redesigned their offer architecture: The unlock was a set of high-converting bundles that customers wanted and worked for the business’s margins.
• Rebuilt their creative approach around diversity and testing: Rather than hoping for lucky hits, we developed systematic frameworks that could consistently identify winning concepts across segments and consideration stages.
• Made Meta profitable for the first time: We focused spend on net-new customers, aligned it with the new unit economics, and turned their biggest money-losing channel into their growth engine.

With Nord’s help, Haverhill’s revenue exploded 65% YoY while bottom-line contribution margins saw 80% improvement. The transformation was so complete that the brand is on track to hit nine figures in annual revenue by 2028.