How Nord delivered Velora Lighting's record-breaking $185K sales month

High-end lighting is a crowded space where most brands play it safe — generic lifestyle shots, templated ad formats, and the same bland creative approach that makes $50 fixtures look identical to $5,000 ones.

Velora's superior craftsmanship was getting lost in a sea of sameness. Their ads looked like every other lighting brand's ads, which meant their premium positioning disappeared the moment potential customers started scrolling.

Nord rebuilt Velora's entire marketing approach to match the caliber of their products:

• Built full-funnel campaigns across Meta and Google: We educated prospects on craftsmanship differences at the top of the funnel, then captured high-intent buyers ready to invest in premium fixtures.
• Implemented consistent creative flow with strategic differentiation: No more templated approaches that every other lighting brand uses. Monthly creative roadmaps showcased Velora's hand-assembly process, design philosophy, and finished installations.
• Launched comprehensive offer testing: We systematically tested bundles and pricing structures to boost both AOV and conversion rates, turning browsers into buyers at higher price points.
• Optimized the entire customer journey: Nord goes beyond campaign management. We audited their site for conversion improvements, provided specific CRO recommendations, and worked directly on business economics and margin analysis to ensure profitable scaling.

Since we took over, Velora’s total sales have grown 167% compared to the previous period. They even hit their biggest sales month ever: $185K in revenue, a 210% YoY increase.

But the real transformation was positioning. We proved that premium products need premium marketing strategies, not just bigger budgets applied to generic approaches.

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