How Nord scaled EMF Harmony's profitable ad spend by 40%
Refined in form, rich in meaning
EMF Harmony had built a loyal following with electromagnetic protection products. But in the wellness space, having great products and passionate customers isn't enough — you need systematic growth to stay ahead of well-funded competitors. Here's how we rebuilt their neglected ad infrastructure into a 40% year-over-year growth machine.
No system. No rhythm. No urgency.
EMF Harmony was facing three core problems:
- No system: Their ad accounts lacked structure. Campaigns were loosely configured, and creative testing was sporadic at best.
- No rhythm: Both their Meta and Google ad accounts were essentially running on autopilot. This left serious growth potential on the table.
- No urgency: Their previous agency took a hands-off approach with bi-weekly reports. Performance drops often went unnoticed until they’d already drained budget and momentum.
Structure. Testing. Proactive management.
While other agencies deliver surface-level optimizations, Nord completely rebuilt EMF Harmony's media infrastructure:
- Restructured their media buying foundation: We overhauled their Meta and Google campaign structures from scratch, creating a disciplined testing framework to isolate what worked — and kill what didn’t — without cannibalizing existing performance.
- Implemented monthly creative roadmaps: Instead of random ad creation, we established a consistent pipeline of 6 to 8 strategically different concepts each month. In other words, fresh creative always fed the algorithm.
- Ran high-impact systematic tests: Our Angler pixel testing unlocked incremental spend for five straight months. Marpipe catalog testing did the same. But the real winner was our "buy more, save more" offer testing using Intelligems — it boosted revenue per session by 15-20% and became their permanent pricing strategy.
- Shifted to proactive account management: We replaced passive bi-weekly check-ins with weekly performance updates and Monday-morning action plans. When something breaks, we catch it in days, not weeks.
40% more spend. Stronger margins.
In just under a year, EMF Harmony increased profitable ad spend by 40%. It’s proof that the new acquisition infrastructure could grow budgets and protect margins — the holy grail of performance marketing.
EMF Harmony came to Nord with great products but amateur-level media buying.
Today, they operate with a disciplined, full-funnel acquisition engine that turns every test into a win.
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