How Nord took Dilettoso from influencer launch to $100K+ media spend

Having influencer backing sounds like a dream until you realize it doesn't come with a playbook. Dilettoso had buzz around their pancake and waffle mixes, but buzz doesn't pay the bills — profitable, repeatable customer acquisition does.

They were starting with a $14 average order value that made profitable scaling nearly impossible. Their unit economics were upside down before they'd even run their first ad.

Most agencies won't touch brands this early because there's too much foundational work to do. But that's exactly where the biggest opportunities hide.

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Instead of just running campaigns, we became Dilettoso's growth partners from day one:

• Built their media foundation from scratch: We created a structured testing framework on Meta that could validate demand while systematically improving performance.
• Redesigned their entire offer strategy: A $14 AOV wasn't going to cut it. We helped rethink their unit economics, crafting bundles and offers that customers actually wanted.
• Guided economics alongside execution: Most agencies optimize campaigns. We optimized the entire business model, working hand-in-hand with Dilettoso to make sure every media decision supported long-term profitability.
• Scaled methodically from zero: Every budget increase was earned through proven creative concepts and validated audience segments.

Over the first year, Nord managed over $100K in paid media spend while transforming Dilettoso's unit economics. Their average order value jumped from $14 to $42 — a 3x increase that completely changed their growth trajectory.

More importantly, we proved that with the right framework, even brand-new DTC brands can build profitable acquisition engines from day one instead of burning cash and hoping to figure it out later.