Nord proved ultra-premium lighting could work on Meta — even with $50/day budgets

Meta's algorithm loves volume and quick conversions, which means ultra-premium products and small budgets don't usually play well together. When your average order value is $1,500, you need every ad dollar to work twice as hard. You can't afford to waste impressions on window shoppers.

Naturally, most brands at this price point stick to Google and high-end publications. But that's exactly why Meta represented a major untapped opportunity for Lucent.

Instead of fighting Meta's algorithm, we designed a strategy that worked with it:

• Launched strategic Meta and Google campaigns: We built ads that could identify and nurture the small percentage of users in-market for premium lighting.
• Developed creative that justified premium positioning: Every ad concept had to work harder than typical e-commerce creative. We emphasized craftsmanship, installation transformations, and design impact that made $1,500 feel like an investment.
• Optimized for ultra-high AOV conversion: We structured campaigns to capture prospects during extended consideration periods.

Lucent Lighting achieved 23% year-over-year sales growth, proving that even ultra-premium products can find their audience on Meta when the strategy matches the price point.

More importantly, we demonstrated that small budgets don't have to mean small ambitions. With the right approach, $50 daily budgets can drive meaningful growth for luxury brands that most agencies won't even touch.