The Nord playbook that unlocked 54% more revenue for BioPower Pet

The pet industry is massive, but it's also ruthless. Every month, venture-backed "premium" brands flood Instagram and Google with aggressive ad spend. If you're not systematically acquiring customers, you're getting buried by competitors who are.

BioPower Pet's growth had stalled because nobody was actually driving it. Their previous agency checked in every few weeks with high-level reports, but missed the daily tweaks that turn good campaigns into great ones.

Campaign structures were basic, creative testing was random, and there was no systematic process for finding and scaling winning combinations. Without proactive account management, even their best-performing campaigns eventually plateaued.

BioPower Pet needed new systems, not just management. Here's how we built their growth engine:

• Created order from chaos: Their campaigns were scattered across Meta and Google with no clear testing strategy. We built structured frameworks that could test audiences, offers, and landing pages to find scalable winning combinations.
• Turned creative into a science: Monthly roadmaps replaced random ad creation. We planned 6 to 8 fresh concepts every month, testing new formats and messaging at a pace to keep the algorithm fed with winning material.
• Made every test count: Instead of throwing stuff at the wall, we ran methodical experiments that turned performance data into actionable intelligence about what drives profitable customer acquisition.

Brought discipline to optimization: Weekly performance transparency replaced reactive guesswork. We spotted performance shifts immediately and adjusted before they impact growth momentum.

With Nord’s help, BioPower Pet's revenue jumped 54% YoY in the first half of 2025 while maintaining profitable unit economics.

But the real win? We built the brand a repeatable growth machine that doesn't depend on luck or hoping the next creative will work. Every campaign decision now feeds into a system that gets smarter and more profitable over time.

BioPower Pet started with products that worked, but growth that didn't. Now they've got both — and the playbook to continue scaling it.